With a global perspective honed across Los Angeles, New York, Milan, London, and her native Brazil, Juliana Di Simone offers 15+ years of experience blending creativity and strategy in fashion, tech and consumer goods. She drives innovative ideas into market successes involving digital transformation and immersive technologies, helping brands advance and engage customers in new ways.
In a world of rapid technological change and global market shifts, my approach combines deep industry insights with a keen understanding of digital ecosystems to spearhead growth and innovation. I navigate the complexities of emerging tech, employing a strategic blend of blockchain, augmented reality, and next-gen digital tools to elevate brand interactions and consumer experiences.
My focus is on cultivating dynamic environments where technological possibilities meet practical business applications. Each project I lead is an opportunity to challenge the status quo, capitalizing on creative design with strategic business objectives to produce tangible outcomes that exceed expectations. This critical alignment with business goals ensures that every initiative captivates consumers, expands markets, and sustains success through transformative and immersive brand experiences.
Photo: Michelle Groskopf
some.place
2020 – Current
I co-founded and led creative vision and operations at some.place, a groundbreaking 3D social commerce platform that leverages the power of Web3 and Unreal Engine to redefine the way brands and consumers connect. Unlike traditional digital marketplaces, some.place offers a truly immersive environment where commerce is interwoven with interactive experiences. I firmly believe that the future of immersive commerce goes beyond mere recreations of 3D spaces — it must foster genuine community and engagement. We achieved this by integrating sophisticated loyalty programs and social interaction features, which have proven essential in enhancing user engagement and loyalty. This approach not only sets a new standard for digital commerce but also underscores the potential of advanced technologies to create meaningful, lasting consumer relationships.
A testament to our success in building community and brand collaboration is our partnership with leading Los Angeles streetwear brand The Hundreds and ongoing conversations with over 100 other brands. These collaborations are crucial, providing both content and context, making the platform not just a marketplace but a hub for the latest in lifestyle and culture.
tokyobike
2014 – Current
During my transformative tenure at tokyobike, I led the company through a significant digital overhaul, expanding the brand's scope from a traditional retail model to a comprehensive and dynamic e-commerce strategy. This shift significantly broadened our digital footprint and consumer reach, propelled by strategic collaborations with iconic brands such as New Balance, Levi's, Ace Hotel, and Girard Studio. These partnerships were instrumental in aligning tokyobike with contemporary lifestyle and fashion trends, greatly enhancing our market presence and appeal. Additionally, collaborations with design and fashion luminaries such as Joe Doucet and James Jean helped to infuse our offerings with unique artistic and cultural flairs, further solidifying our brand as a leader in stylish urban mobility solutions.
Following my leadership role, I continue to serve as an advisor to tokyobike, guiding the brand as it navigates the evolving landscape of the consumer goods sector and maintains its commitment to innovation and design excellence.
In my work with teams, I serve as a catalyst for innovation, blending visionary thinking with practical insights to transform standard operations into groundbreaking ventures. My role involves enriching existing strategies with a fresh perspective and a comprehensive understanding of the ever-evolving market dynamics. I foster a culture where traditional boundaries are redefined and innovation thrives.
With my finger on the pulse of future trends and backed by an extensive network across industries, I guide teams through market complexities, helping them adapt and lead change. This proactive approach ensures that the brands I partner with become pioneers in their fields, setting trends rather than following them.
By closely aligning with team goals and visions, I help carve paths toward sustainable growth and significant market influence, turning ambitious visions into tangible realities.